ABOUT Zachary Rich

Founding Partner


Zachary Rich is the Founding Partner at Press Start Legal, specializing in Interactive Entertainment Industry. While Intellectual Property and Privacy Law are his specialties, Zac regularly advises clients on a variety of advertising/marketing, business contracts, and general commercial matters. Zac’s passion for his work stems from a genuine and long-standing love of video games, and the entertainment industry. Zac works directly with Indie and Triple-A studios, as wells as, small startups creating their first game.  Additionally, Zac’s background in the marketing and entertainment allows him to expand his work to Youtubers, Streamers, Online Content Creators, and Social Media Influencers.
Keep in eye on the firm’s blog section as Zac often will write about the legal issues that industry faces, and provides some free practice tips to help small startups.


  • JD, St. Thomas School of Law. Miami, Florida
  • BA, Film, Video, & New Media Florida Atlantic University, Boca Raton


  • Florida Bar
  • Federal Court for the Southern District of Florida
  • American Bar Association – Intellectual Property Law Committee Member
  • International Trademark Association

Areas of Expertise

  • Intellectual Property: Trademarks/Copyrights
  • Privacy Law
  • Advertising & Marketing Law
  • Esports
  • Entertainment Law
  • Contract